What I do

Full-spectrum marketing, end to end.

From the first brand mark to the final campaign report — every capability you need to launch, grow and protect an automotive brand.

Marketing Communications & Brand Management

Consistent, high-impact communications across every channel, owned and orchestrated end-to-end.

Oversaw digital platforms, social media, media buying, PR and showroom branding.
Ensured message consistency and impact across a multi-brand portfolio.
Collaborated with sales, aftersales, CRM teams and external agencies for seamless execution.
Built, mentored and scaled a high-performing, results-driven marketing team.

Integrated digital ecosystems that capture, nurture and convert demand across the full funnel.

Spearheaded integrated 360° campaigns across digital, traditional and on-ground channels.
Built and scaled CRM ecosystems, customer databases and online booking journeys.
Drove data-backed decisions through continuous performance analysis and A/B testing.
Optimised lead quality, conversion rates and return on marketing investment.

Concept-to-execution events, exhibitions and activations that turn audiences into advocates.

Managed events end-to-end: creative planning, venue, décor fabrication, AV, entertainment and catering.
Orchestrated in-house annual exhibitions — partnerships, sponsorship, floor plans and space selling.
Produced custom exhibition and promotional booths balancing brand standards with budget.
Led delegate management, hospitality, vendor and logistics coordination on-site.

Led the adoption and implementation of AI tools to optimize business processes and improve operational efficiency.

Identified opportunities for workflow automation, reducing manual effort and increasing productivity across departments.
Redesigned existing processes using AI-driven solutions to enhance accuracy, speed, and scalability.
Streamlined repetitive tasks through automation, enabling teams to focus on higher-value strategic activities.
Evaluated and integrated emerging AI technologies to support business growth and innovation.
Developed AI-assisted workflows for content creation, data analysis, reporting, and decision-making.
Promoted a culture of digital transformation by training teams and encouraging AI adoption across the organization.
Monitored and refined AI implementations to ensure continuous improvement and measurable business impact.

Cohesive visual identity systems and facility branding that make every touchpoint unmistakably on-brand.

Audited facilities and sites with brand managers to identify the strongest branding and signage opportunities.
Recorded and maintained Visual Identity (VI) guidelines for every brand and service under the group.
Recommended technically and economically optimal signage for new and existing facilities.
Partnered with designers and external agencies to keep internal and external aesthetics consistent.

From market entry to sustained growth — structured go-to-market strategy and unforgettable reveals.

Led the launch, positioning and market establishment of Jetour, iCAUR, CMC and Fassi.
Developed structured go-to-market strategies for new product and brand introductions.
Aligned product-market fit with differentiated messaging for lasting brand equity.
Drove footfall and conversions through high-impact retail campaigns and showroom activations.

Purpose-led initiatives that strengthen brand trust and connect brands with their communities.

Integrated community-focused messaging into brand storytelling and communications.
Aligned CSR activity with group-level brand values and reputation goals.
Coordinated cross-functional teams and partners for authentic, high-impact initiatives.
Measured reputational and engagement impact alongside commercial objectives.

Let's work together

Whether it's a launch, a campaign or a full brand strategy — let's make it move.