Manama, Bahrain
Marketing Manager | Brand Builder | Digital Strategist
15+ years turning automotive brands into stories that move people — from corporate identity to 360° launch campaigns across the Gulf.
11+
Years in marketing & branding
15+
Automotive brands managed
360°
Integrated campaign delivery
9+
Facility & Product Launches
About me
Strategy, story and craft — under one roof.
With 15+ years across marketing and corporate branding, I develop and execute comprehensive strategies that enhance brand visibility and drive growth. At Motor City (Ebrahim K. Kanoo) in Bahrain, I lead a multi-brand automotive portfolio — directing advertising, events, digital and market analysis for renowned brands including ISUZU, HINO, CMC, Maxus, Marshall, Fassi, Daewoo, XCMG, Hyundai construction equipment, and material handling.
From corporate identity and facility branding to full vehicle launches and integrated 360° campaigns, I bring brands to life with consistency, impact and measurable results.
More about my journeyKey skills
What I bring to every brand.
Brand Strategy & Management
Building brand equity and competitive positioning through differentiated messaging and consistent storytelling across a 15+ brand portfolio.
Product & Vehicle Launches
Leading go-to-market strategy, positioning and experiential reveals for new brands and models from entry to sustained growth.
Digital Marketing & Social
Orchestrating digital, social, and radio campaigns with data-backed A/B testing, CRM journeys, and lead optimisation.
Events & Experiential
End-to-end event and exhibition management — concept, venue, fabrication, AV, logistics and on-ground activation.
Corporate Identity
Defining and safeguarding visual identity guidelines, facility branding and signage across every brand and facility.
AI-Powered Marketing
Applying AI tools and automation to content creation, audience insight and campaign optimisation for sharper results.
Brands worked with
Trusted across an automotive portfolio.
Where I've worked
Featured projects
Selected work.
Vehicle Launch Management
Multi-Brand Launch Programme
Entry-to-growth launch and positioning of Jetour, iCAUR, CMC and Fassi across passenger and commercial segments.
Events & Experiential
Experiential Showroom Activations
High-impact retail campaigns and annual exhibitions driving footfall, engagement and conversions.
Digital & Social Strategy
Integrated Digital Ecosystem
360° campaigns and CRM-driven customer journeys with online booking and continuous optimisation.
Results & achievements
Recognised for impact.
Star Performer — EK Kanoo Marketing
Recognised for outstanding contribution and impact in the marketing team.
1st Position — Best Manager Contest
Top spot in a competitive management leadership contest.
Best Personality — IIPM
Awarded for leadership presence and communication excellence.
Parichay Captain — Genpact
Selected to lead and assist hiring drives at scale.
Testimonials
What colleagues say.
“Shelin and I have known each other since our school days, and he has been a good friend ever since. His growth in marketing, particularly across the automotive and digital platform domains, stands out. He is driven, creative, and consistently focused on building strong brand presence and impactful campaigns. Beyond his corporate work, Shelin is also a professional musician — a background that clearly reflects in his creativity, discipline, and ability to connect with audiences.”
Ashish Upadhyay
Business Development Director at Cylus | AI + Rail Cybersecurity
“I've had the privilege of knowing Shelin since his very first day at EKK, and from the outset, he has demonstrated an exceptional ability to adapt and learn at an impressive pace. His contributions to the marketing department have been nothing short of remarkable, reflecting both his dedication and his deep understanding of the field. Shelin's passion, commitment, and willingness to take on challenges make him a true asset to any endeavor he pursues.”
Sree Kumar
Manager, Digital Project Development at Ebrahim Khalil Kanoo B.S.C (c)
Let's work together
Ready to build a brand people remember?
Whether it's a launch, a campaign or a full brand strategy — let's make it move.