15+ years of building brands that move.

Sep 2024 – Present

Motor City — Bahrain

Assistant Marketing Manager

I lead end-to-end marketing strategy and execution for Motor City, managing a brand automotive portfolio under a unified structure aligned with group-level business objectives, driving brand growth, customer acquisition, and revenue performance. Define and execute portfolio-wide marketing strategies across passenger and commercial vehicle brands, ensuring alignment with overall business and revenue goals Partner with senior leadership, brand principals, and cross-functional stakeholders to drive structured planning, alignment, and execution excellence Lead the successful launch, positioning, and market establishment of brands including Jetour, iCAUR, CMC, and Fassi, from entry to sustained growth Strengthen brand equity and competitive positioning through differentiated messaging, product-market alignment, and consistent brand storytelling Own and optimize the full marketing funnel, improving lead quality, conversion rates, and overall return on marketing investment Build and scale robust CRM ecosystems, customer databases, and digital customer journeys, including seamless online booking and lead management systems Spearhead integrated 360° marketing and advertising campaigns across digital, traditional, and on-ground channels Drive data-backed decision-making through continuous performance analysis, A/B testing, and optimization of campaigns and customer journeys Identify and capitalize on new growth opportunities through in-depth market research, competitor benchmarking, and evolving customer insights Develop and implement structured go-to-market strategies for new product launches and brand introductions Expand business reach by targeting untapped customer segments and introducing innovative, insight-led growth initiatives Oversee all communication channels including digital platforms, social media, media buying, PR, and showroom branding to ensure consistency and impact Lead high-impact retail campaigns, product launches, and experiential showroom activations to drive footfall and conversions Collaborate closely with sales, aftersales, CRM teams, and external agencies to ensure seamless execution and business alignment Build, mentor, and scale a high-performing marketing team, fostering specialist expertise, leadership development, and a results-driven culture

Jul 2014 – Aug 2024

Ebrahim Khalil Kanoo — Bahrain

Team leader- Corporate Identity & Production Team

Owned corporate identity management, facility branding and signage, plus end-to-end events and exhibition management across the group's brands. Corporate Identity & production management. Visiting the facilities/sites with the brand managers or the concerned, and identifying the areas and branding elements best suited to the ad campaign or signage. Suggestions to improve the existing signs and branding, including both internal and external aesthetics of the facilities, should be provided to the management. Working closely with designers to ensure all available VI guidelines are considered, and recording and updating the Visual Identity guidelines for each product and service. Keeping a good report with the outside agencies and the departments initiating the actual sign-related requirement. Suggesting the best signage and branding options, both technically and economically for the new or existing facilities. Recording and implementation of VI for all the brands coming under EK Kanoo Events & Exhibition management Apply project management tactics to manage events from conceptualization to execution, including - creative planning, venue sourcing, design, and décor fabrication, Audio Video technical management, entertainment, and catering management, pre-on-site event logistics, and team management. Key role in orchestrating and promoting in-house annual exhibitions, ranging from building strategic partnerships, budgeting, sponsorship sourcing, and floor plan layout drafting and space selling, exhibitor sourcing and managing, implementing marketing and PR strategies to meet the target audience, delegate management, and hospitality, vendors, logistics management, venue, facilitations, site, on-site Customized exhibition or promotional booth production, overseeing creative design, structuring and fabrication, branding, site assembly production -by equally maintaining expo set standards, brand recognition, and target

Nov 2012 – Dec 2013

WBT HR Zone — Jaipur, India

Manager, Sales & Industrial Relations

Planned hiring events and training programmes, managed international client relationships and led negotiations and market research. Planned and executed hiring events, managing end-to-end recruitment drives to attract and onboard quality talent Designed and delivered training programs aligned with organizational goals, including promoting and selling training modules Managed client relationships through regular conference calls, ensuring clear understanding of requirements and timely delivery Handled international client coordination, including resolving shipment, export, and operational challenges efficiently Conducted market research and keyword planning (E-marketing) for textile and jewelry segments to support digital initiatives Led negotiation processes, including pricing and commercial discussions, to secure profitable business outcomes Recruited, trained, and mentored marketing team members while driving new client acquisition and team engagement initiatives

Feb 2010 – Jul 2011

Gemco Designs — Jaipur, India

Manager, Sales & Marketing

Ran events and exhibitions, managed Amazon/Alibaba/eBay sales platforms and led E-marketing research and client acquisition. Planned and executed events and exhibitions to enhance brand visibility and generate business opportunities Managed online sales platforms including Amazon, Alibaba, and eBay, optimizing listings and performance Conducted E-marketing research, including keyword planning for textile and jewelry categories, and guided team execution Led conference calls with international clients, understanding requirements and ensuring timely delivery of solutions Managed export operations by resolving shipment-related issues and ensuring smooth coordination across stakeholders Negotiated pricing and commercial terms to secure profitable business deals Drove client acquisition by identifying, approaching, and onboarding new business opportunities Recruited, trained, and mentored marketing team members while fostering a collaborative and high-performance work environment

2007 – 2010

Genpact — Jaipur, India

Senior Process Associate- Bupa Insurance

Handling - Dental Claims Attending Corporate Calls Distribution of work to the team